In an effort to mobilize support and raise awareness for the Rashtriya Lok Morcha's objectives, Upendra Kushwaha initiated the 'Virasat Bachao Yatra.' This statewide tour aimed at preserving Bihar's socio-political heritage and strengthening the voice of marginalized communities. Through this initiative, Kushwaha reached out to rural populations, discussing issues of development, social justice, and the need for political reform. The Yatra not only strengthened RLM's grassroots presence but also reignited conversations around cultural and political preservation in Bihar.
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